19 Apr 2015

Crash the IPL with Pepsi : Of Your Choice

Nowadays, advertisements have turned out to be mini programs that do more than just fill in during the program breaks. I do feel that these commercials are interesting as much they are annoying. They say love 'em or hate 'em. But can we deny that they are getting better and more creative day by day? Given that today people are glued to TV serials, and so only the commercials afford them time to cook or to eat or even to go to bathroom or any other such insignificant (?!) work. :P

Sometimes I see the ads are more entertaining than the program itself. We all have our own favorite commercials. In these several years, we have seen innumerable ads. Some really stick with us, years after they've been off the air. Some others are memorable for totally different reasons or simply lost in the passage of time.

But can we imagine a world without ads? It would be so blah, isn't it?

I rubbed the Aladdin lamp for some quirky ideas, the genie smirked at me..

'Think you can make better ads than the ones on TV?'

'Oh yes, I can!' I said to myself

Again when I rubbed, the genie popped out and asked...

'Ever wanted to make your own ad (that would actually play on TV too)? Now you can..'

Wow that was one such innovative idea. Of course, I'd love to make my own ad to crash the IPL with Pepsi.

Here is the script for #CrashThePepsiIPL Ad. If you like the script make an Ad of the same and let me know. All rights reserved! :P
Title: Crash the IPL with Pepsi: Of Your Choice
Length: 500+ Words / 30 Secs
Product: Pepsi
Tags: I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.
#1 Cricket Stadium - The Pitch
Crowd evenly split into red and blue jerseys
Blue Team’s bowler getting ready to bowl, spinning the ball up in the air

Red Team’s batsman takes guard and focusing on the field

Turn the camera angle to show the leg umpire

SFX: Crowd Cheering and Clapping from distance

SFX: Spinning ball sound when the ball raises close to the face

SFX: Sweat dripping from the inside of the helmet, one long breath
#2 The Leg Umpire - The Fans
Zoom into the standing and cheering crowd swiftly from the leg umpire’s shoulders

SFX: Zoom in sound effect
#3 The Intensity - The Game
Zoom in to 2 fans, One Blue and One Red – Very intense in cheering for their respective teams

Zoom in shows only 2 of them above waist, standing and jumping

Blue Fan is plump and heavy, Red Fan is thin and light

Blue Fan: Lip movement of “Bowl him down”

Red Fan: Lip movement of “Clear the ropes”

Both lip movements in sync

AUDIO: Cheering crowd very near by

AUDIO: Commentator in the foreground of the cheers – “Here we go, first ball of the Pepsi IPL”
#4 The First Ball - The Irony
The first ball is bowled and it’s a wide

The leg umpire signals wide and from above the shoulders zoom in again to the 2 fans

In slow motion both the fans comes down crashing from the jump with the hands on their heads

Both in sync lip movement of “oooohhhh!”

AUDIO: Commentator – “And it’s a wide”

SFX: Zoom in sound effect

AUDIO: “Ooooohhhhh!”
#5 The Paradox of Choice - Pepsi
Both the fans land on their seats at the same time – Show a full length close up of both in the frame

Frame zooms into the space between the seats of both the fans

The Blue Fan (Plump One) reaches out for the Diet Pepsi and the Red Fan (Thin One) reaches out for the Regular Pepsi near their legs at the same time

Text appears on screen
“Crash the IPL with Pepsi: Of Your Choice”

Zoom out to show both the fans smile facing each other

SFX: Fading out crowd cheers

SFX: Pepsi bubbles sound fading in



Get Famous: This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?


  1. Hmm.. Interesting screenplay for the #CrashThePepsiIPL Ad. Loved the narrative. I'd definitely like to sign you for the ad if I were shooting it!!!

  2. The slow motion SFX I imagine will be epic on the screen ....And I liked the idea of normal and diet pepsi...

  3. This is an absolute cracker! What a creative post, and practical too!
    Hope there are not too many wide balls and match is entertaining :P

  4. Nice screenplay, dear. All the best for the contest :)

  5. I loved the script. Very creative :-)

  6. I'm happy that you all could watch this ad through our words. Thank you.. :)

  7. Quite a creative attempt..liked it a lot :-) All the best... (y)

  8. You are one creative rat!! All the best!!

  9. Thank you Maniparna n Titli for the wishes. Glad you liked our creativity! :)

  10. Do you love Pepsi or Coke?
    PARTICIPATE IN THE POLL and you could receive a prepaid VISA gift card!


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