#CrashThePepsiIPL : The Commercial Break - Part 2

Read --> #CrashThePepsiIPL : The Commercial Break - Part 1

Some ads were like sixer and boundaries while others were wides and no balls. Most ads were clean bowled, while few were caught behind. We had a man of the match and awesome partnerships. Ignoring the free hits, runouts and misfields lets continue our commercial break.

Let’s move on to the Ads which gave the youth of India some valuable message - Respect Women! Cherd Kar Dhika, Ahead of Time, Himmat Ker, Maa, Play the Gentleman game abhi displayed us the value of women. We can’t state them as the best Ads for Pepsi, but the spirit of Pepsi is with the women of India.

None of the ads other than Tribal Cricket did utilize the game of cricket very well. Lots of street cricket, cricket in open ground were made. Everything mostly failed to impress. Lucky that we also witnessed other games like football, carrom, volleyball, cricket with pepsi bottle and cap, boxing, athletics, lagori (7 stones) and even video games. This kept the spirit of the sports up and abhi.

Ads on family drama, friendship, sharing, caring, falling in love were a mix of human emotions. These ads had more likes of daily soaps and emotional themes. Few ads based on national unity and peace were impressive in their own terms. Drink Happiness, Loneliness and Rajma Upma would need a special mentions under this category.

The Extra Terrestrial ads lacked anything extra that was required to make them extra noticeable. The Ghost ads were too smoky that nothing caught our attention. The musical, rock band and anthem ads had a tune but the visuals were not appealing to make a great ad.

There were classroom ads, rooftop ads, restaurant ads, coffee shop ads, jungle ads, park bench ads, office ads - making this campaign journey through every possible place we could take Pepsi and IPL to. Ads were even made with sticky notes, just words, sketch cut outs and just white screen. We were excited on the ways our minds work. Crazy Abhi!

Few ads with Convincing Wives and Cheating Girlfriends showed the IPLs seasonal behaviour of men to get to the TV to watch cricket with Pepsi in their hands. There were no magical ads but few had magic tricks and CGI in them. Surprised to see Ads made using mobile phones and web cameras. We should say this CrashThePepsiIPL campaign had really motivated people to get famous.

Before we serve you our surprise, let’s talk about the winner. Served, except for the “Beautiful Sunday Morning” (none of the IPL matches took place on a Sunday morning) everything about this 30 seconds is delicious and intelligent.

And here is our final summary of this grand commercial break:

From Blah to Wow, we enjoyed this long commercial break with Pepsi.. ah, if not to mention our neck and back ache.

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