28 Mar 2021

Tokenz - For Traditional Indian Handicrafts

2020 marks a great year for many reasons, good and bad. The bright side of this Pandemic year of the 21st Century is the surge in e-commerce opportunities. Especially for our country, which is at the peak of it’s growth phase this was a golden opportunity to experiment, adapt and learn. One such eclectic idea that came through is Tokenz, a newly launched startup to uplift Indian crafts and craftsmen.


The festive season is upon us and Tokenz delivers a boundless collection of authentic desi handicrafts from remote corners of India, just about a mouse click’s reach to the urban consumers. The wide variety of products, hand-picked by the Tokenz team will amaze you and definitely fill your e-shopping basket with festival merchandise, essentials, home utilities, decorative, gifts and lot more.


I landed on this website of incredibly diverse handicraft products, to find a ethnic gift for my brother’s wedding. Gifting as a tradition is very close to most of us and every special occasion demands unique and classy gift options. And, this time, I planned to go up a notch for the jewelry gifting for his marriage by packing the jewels in a specially designed box. And the Zari Jewelry Box section in Tokenz.com proved to be a limited yet versatile place with elegant options of my choice.


Their website has a wide range of offerings like paintings, photo frames and jewelry, clutches, fragrances, skincare, and my favourite section was Jewelry Boxes. And that too jewelry boxes with Zardozi work. Interesting yet limited collection that you don't want to miss.


Zari, as an art, finds its origin from ancient Persia where artisans used silver and gold fine thread to skillfully weave on any surface. The art, however, flourished during the Mughal era when Zari work was used on different accessories along with fashionable outfits. Zari jewelry boxes make the most royal chest to store your precious jewelry.


At Tokenz, there were only a few dozen boxes and every box is a show's topper on its own. And I chose two complementing boxes to add to my collection.

I personally love zari work. I have a collection of zari sarees, dupattas, and even purses and clutches. Surprisingly, this is the first time I came across such beautiful jewelry boxes.


These zari jewelry boxes are creatively designed with a royal look. The intricate Zardozi work on the boxes make them more elegant and posh. The finishing is perfect and that's what makes it more classy.


These zari work jewelry boxes are exquisite, and apt to keep your valuables. It also makes a gorgeous gift to your loved ones. And you know, when I first gave them to my mom, it became a good addition to our home decor as well.


At Tokenz, the products are traditional, affordable and memorable.


With festivals lined up in the coming months, I would recommend all the handicraft enthusiasts to visit Tokenz.com and I’m sure that you will end up buying one of the best handicraft items for your collection. And a special mention to the “Make in India” initiative which gets a Tokenz.com boost of indigenous craftsmanship.


Website : Tokenz




6 comments:

  1. Thank you for your article on traditional Indian Handicrafts.

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